Thursday, October 27, 2011

Collegio Newspaper Ad


For my next project I am going to create an advertisement for the PSU Collegio Newspaper. I will again be using the Cow Creek Review literary magazine as my topic. All newspaper publications are designed on a column width system and because of this I will be using a specific formula to determine the size of my ad and to make sure my ad size will not exceed my budget size.  I will also be using a bitmap image for this project. The bitmap image will be a hand-drawn image with black ink on white paper. The image will be scanned in at 765 ppi to make sure the resolution is excellent for an 85 line screen newspaper.

Target Audience
This ad is meant to target PSU students who write creatively and students who produce art.  

Call to Action 
This ad is meant to encourage students to pick up a submission form from the English department.
Also discuss in your blog post the element you are using as a bitmap and the process involved in using a bitmap.

Budget: $197
I have been given a budget of $197.00 for the purposes of this project. The Collegio charges $4 per column inch for Newspaper ads, so I will be creating an ad of a certain width and height to accommodate to it. 

 Formula

__4___column width X __11__inches height = column/inch X price per col/inch = __176__total ad cost

4 column width is 7.71 inches wide and I've decided that my ad will be 11 inches tall, so this means I'll be creating an InDesign file that will be 7.71 x 11 for the creation of my ad. 


Thumbnails 
Below are 10 of the thumbnail creations I made when laying out this project. 





Rough
Below is the rough of the design I've decided to use for this project. 
Draft Version
Below is the draft version, without bitmap, that I am taking in for critique.  



All vector images were obtained as free downloads from WeGraphics.com on October 26, 2011. www.wegraphics.com/